Handling your own social media presence to create sales growth for your business can truly be a full-time job, given the ongoing developments, the required knowledge, and the time it takes to handle it effectively. Fortunately, there are affordable social media companies out there that can handle all of your social media posting for you. There are many reasons why hiring someone to handle your social media makes a lot of sense, and here are a few of them:
1. Your time is money.
When your time is devoted to your social media marketing, this takes away from all the other aspects of your business that need your attention as a small business owner. How much is your time worth to you? And more importantly, what are you spending less time on (sales, business development, etc.) as a result of your time spent on Facebook, Twitter, and other social networks? If you’re like most small business owners, the answers to those questions should help you decide to go in the direction of hiring an affordable social media manager.
2. Social media is ever-changing.
Do you have the time and interest to keep up with the latest developments for all your social media networks? Social media managers are dedicated to knowing the current trends and understanding the various dynamics of each network, from Twitter to Facebook to Google Plus. It’s their full-time job after all.
3. Not all networks are the same.
Not only are changes happening all the time, but each network is unique in its own way. What’s the difference between a comment, a post, and a message from someone on your Facebook page? How and when should hashtags (#) be used? What’s an @ mention, a DM, or an RT on Twitter? What if you make a mistake that causes your reputation to be in question by your followers?
4. It can save you money.
If you’ve looked around at online marketing firms lately, it might have turned you off on hiring a company to handle your social media. It’s not uncommon for a basic social media plan to cost $300-$900 a month. But there are alternatives that offer a high quality at a low price. And that will end up saving you money. Think about it – if you can make one more sale from the time you’re saving or land one more deal because you have a good social media presence, social media management can pay for itself.
Don’t underestimate the time and expertise you need to be effective with social media. There are low cost social media options out there. Sure it will cost you something, but it doesn’t have to be a lot. And allowing an expert to handle your social media is a small price to pay to free up your time to do what you do best – run and drive sales growth!
John Holling is the co-founder of Social Mojo, $99 Social, and the soon-to-be-launched Rock My Ads – a Facebook, Twitter, and LinkedIn ads management service. John resides in the Phoenix, AZ area.