Having the right sales messaging is critical for positive sales growth. Sales messaging is essentially everything that is said to prospects. This is not just what is said over the phone, but also what is said while networking, in meetings, on websites, in emails, etc.
Not having a sales messaging strategy that is powerful, engaging, and clear to understand can be the difference between success and failure.
In this mini-workshop, Michael Halper from SalesScripter goes through a methodology that can be used for building out your sales messaging.
The SalesScripter methodology uses six primary pillars as its foundation:
Value: The value that your products and services deliver.
Pain: The challenges that your products or services help to resolve.
Qualify: The questions you ask to qualify or prequalify prospects.
Objections: What you say to respond to and get around objections.
Interest: What you say to build and trigger interest and curiosity.
Credibility: What you say to establish credibility.
Investing a little time in improving your sales messaging will help you to improve your sales growth.