Daily Archives: February 7, 2014

Earn New Prospects, Convert Existing Prospects through Multi-Touch Marketing (Webinar recording)

The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing.

We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects?

After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers?

In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.

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About Presenter

Bill Corbin is a Hoosier, a Harvard Business School graduate and a serial entrepLinkedIn 200 x 200 Corbin Photoreneur. His initial start-up success was consumer information concept, Unified Neighbors, that morphed into Angie’s List. He describes his passion as “creative, down-to-earth uses of emerging technology,” and Enfront.com is a living example. Founded in 2009, Enfront is a SaaS communication concept providing marketing support both online and on-the-street.

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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