Monthly Archives: March 2014

Micro-Marketing and Small Business Success

Micro-Marketing and Small Business Success

Micro-Marketing is a relatively new concept and best-practice usages are continuing to evolve. Bill Corbin is an early pioneer who has developed both a framework for understanding micro-marketing and a guide for putting it to work “in the trenches” of everyday sales and marketing. The result can be a game-changer for many small business or field sales teams.

Although Corbin refers to his Enfront experience, the read is valuable as general education in one of marketing’s emerging disciplines.

 

 

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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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How to Build Sales Campaigns that Sell

How to Build Sales Campaigns that Sell Ebook

Every company has something to sell. And there are usually teams of both sales and marketing resources that are tasked with trying to figure out the best ways to increase sales. The more coordinated these resources work in terms of the strategic direction and what is communicated, the more successful the organization will be as a whole.

One way to get everybody on the same page is to build and launch a sales campaign. In this ebook, we will outline some principles that can be applied to improve the effectiveness of  your sales campaigns.

 

You may Download a FREE copy. Fill in the below form and get a download link


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Google


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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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How to Improve Your Close Rate by Qualifying Prospects

One of the most common areas sales people want to improve is their ability to close prospects better. While the main event that really matters is whether the sales or closed, it is actually improving the area of qualifying that can make the biggest impact on your results.

Qualifying is assessing the prospect on how likely they to move forward with the purchase. This video will provide you with clear direction on what makes a prospect qualified and what questions to ask to measure up whether the prospect deserves to be in your pipeline.

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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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Use Sales Role-Play to Improve Your Sales Results

A professional athlete will practice and go through drills ahead of going into the game or a competition. A professional sales person can benefit from preparing in the same way.

In this video, we show a way that you can practice your pitch. By simply being a little more prepared, you will greatly improve your prospecting and lead generation.



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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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3 Ingredients To Sales Growth

Critical to consistent sales growth is the ability to generate leads. This can often seem daunting to a business or sales person.

In this webinar, we outline a easy to implement, and repeatable process, that can help anyone to generate leads and drive sales growth.

 


Google

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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Automate Your Sales Lead Generation Machine

In this webinar we will show you have to automate your lead generation process.



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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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Grow Sales with Emails Ebook

Grow Sales with Emails Ebook

 

7 Easy Ways Sales Teams Win with Email Marketing.  Learn simple techniques to engage with more customers and super charge your sales efforts by creating simple email marketing pieces.

 

 

You may Download a FREE copy. Fill in the below form and get a download link


Your Name (required)

Your Email (required)


Google

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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How to Get Around Prospect Objections

You are likely to face prospect objections at every stage of the sales cycle. But they are more frequent and more challenging early in the process when you are just trying to get a meeting or generate a lead. Do you have an approach for how to get around them? If not, check out this video. We go through a process that will not only help you to be more prepared ahead of time, but also to know how to respond so that you keep conversations going. By simply spending a little time in getting better in this one area, you will likely see an immediate improvement in your results.

Google

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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How to Deal with Voicemail During Sales Prospecting

You could reach a voicemail box more than 50% of the time you spend performing sales prospecting. That is the world that we live in – there is nothing that you can do to change that or to make prospects answer the phone more.

What you can do is have a better game plan for how to deal with voicemail and how to use it as one of your key sales tools. We will show you how to do that in this presentation.


Google

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

More Posts - Website

David Still Slays Goliath in Content Marketing

With egocentric buyers ruling the buying process and behemoth corporations wooing them with great gobs of enticing content…it can make a small to mid-size provider (SMB) feel helpless. It is hard to find the secret to driving sales growth when you don’t have teams of marketing staff dedicated to attracting buyer attention.

Traditional advertising methods no longer work at all. SMB owners stay up at night trying to find what will work better. Trying to follow the example of big corporations is a good way to go bankrupt. So what can be done to win???

David and Goliath
The Biblical story of a small man using a slingshot to slay the giant seems inappropriate for this discussion. We won’t go into the things David had going for him, but clearly he had advantages that allowed him to win the battle. SMB organizations also have advantages and can quickly learn how to use them.

While a short time ago the way to succeed was about pushing harder and screaming louder, the fist fight to get attention does not work anymore. Large companies have realized that pouring loads of cash into the marketplace no longer works and have adapted to the internet-enabled buyer demands.

SMB companies generally have better products and services. They know their customers better. They really care about the way clients are served on a deeply personal level. Yet way too many of them are on a downward spiral because they have not adapted to the impact of techno-savvy buyers.

How David Wins Today
The ability to focus on a narrowly focused niche is essential for success. While big corporations are chunking down their audience to reach the enviable “highly targeted niche”, the “Davids” (aka SMB) are too often wringing their hands and have no idea how to leverage their advantages.

Small companies enjoy a level playing field when it comes to earning a buyer’s trust. The natural advantage is the fact that they are already close to their customers. When the owner of an SMB thinks of their best customers, they can remember faces and names. They know the age group, profession, hobbies, gender and many other characteristics of their “ideal client”.

Big Company Methods
Corporations use technology to gather the kind of data an SMB already knows. Company employees are hired to sit at computers to gather, analyze and massage all the numbers. They organize focus groups to get to know the customers of each narrow niche. Meetings are called to sit around a conference table and guess at the data that a savvy SMB owner knows without any effort at all.

The Future of SMB Marketing
Corporations are quickly gaining a foothold in every narrow niche out there. They have developed a techno-image of your best customers and are luring them in with content that informs, educates and gains the client’s trust. Ask any small shoe store owner what Zappo’s has done to their business. (Are there any small shoe stores left?) What happened in shoe stores will happen to your company if you let it.

Instead, you can commit to using what you know about your customer base and engage them with good content. If content marketing is a totally foreign concept to you…don’t be embarrassed…don’t get discouraged…and certainly don’t give up.

Learn how to beat the big companies. You instinctively know the hard part. I hope that you will reallocate part of your advertising budget to creating content. Please consider Kate Writes Right to help you. Our team has the skills to assist in planning ways to reach out to your customers on a deeper level than any corporation could ever do. Even with their big budgets and big data, they don’t have a chance competing with you.