Daily Archives: March 29, 2014

Micro-Marketing and Small Business Success

Micro-Marketing and Small Business Success

Micro-Marketing is a relatively new concept and best-practice usages are continuing to evolve. Bill Corbin is an early pioneer who has developed both a framework for understanding micro-marketing and a guide for putting it to work “in the trenches” of everyday sales and marketing. The result can be a game-changer for many small business or field sales teams.

Although Corbin refers to his Enfront experience, the read is valuable as general education in one of marketing’s emerging disciplines.

 

 

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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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