Some sales people will say that it is not good to read from a cold call script when prospecting. They are 100% correct in that reading from a script will make you sound very junior in terms of your sales experience.
But this does not mean to not use a cold call script at all. Here is a demonstration of how to use a script as a guide and more of an outline of what to say and ask when sales prospecting.
The Sales Growth Hub welcomes Michael Halper, founder and CEO of SalesScripter.com, to discuss how you can generate more leads by simply modifying what you say. We can easily fall into the trap of talking speeds and feeds pushing prospects away.
Halper will show you how to flip the script so that the words you say become powerful, engaging, and probing. By making the simple changes he recommends, your interactions with prospects will be more productive leading to an immediate improvement in your ability to generate leads.
In this workshop, you will learn how to:
– Build your value proposition
– Find prospect pain
– Better qualify prospects
– Get around objections
– And more!
About Michael Halper
Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.