Category Archives: Content Marketing

The Magic 5 of Email Campaigns that Generate Leads

Creating email campaigns that pre-qualify leads for sales people is a challenge for most businesses.  Sales people want leads that are ready to buy.  Most businesses make the same simple mistakes in creating emails to generate leads.  This short ebook describes 5 simple things anyone can do to generate leads using email campaigns.

 

 

 

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Craig Klein

Craig Klein is CEO and Founder of SalesNexus.com, a leading web based customer Craig-Headshot1relationship management (CRM) and email marketing solution for sales teams. Craig’s passion is helping businesses grow. He believes that when businesses grow, employees, customers and families lives improve and communities thrive. Craig’s the author of “Grow Sales with Emails” and several other popular e-books. He is a contributor to Small Business Today Magazine and has appeared as a featured speaker at the Digital Marketer’s Email World 2013, the TEANA 2012 Conference and many other exhibitions and conferences. Read more from Craig here. Connect with Craig – @craigklein or on LinkedIn.

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Email Marketing: 8 Best Practices to Consider

Email marketing has gone through an evolution of sorts over the last 10 years, as evidenced by the strength it offers when it comes to your arsenal of marketing tools. Check out this recent survey by iContact that illustrates how much of the small business budget is spent on email. As such, email marketing stands head and shoulders above other forms of marketing thanks to its unique personalization of content that can be directed right to the inbox of the consumer. When you know how to craft compelling emails, you can make even more of an impact and ensure your email is not only opened but read as well. The downside is that email marketing is not always executed well and thus remains one of the most under-optimized marketing channels around. Ensure a max investment in your email marketing campaign by employing the use of these top eight email marketing best practices.

1. Make sure your content offers a value to the recipient.
To develop trust and make it known that you are at the forefront of subject matter expertise in your industry, you must make sure your email offers value. It’s simple, really: your customers are short on time — if you send them a sub-par email that does not address their needs, you risk them deleting your email the next time something from you pops up.

2. Keep the reader’s interest going.
You can achieve this through writing an email to your customers that encourages them to visit your website for further information. Email content is good, but if you can actually get readers to click on your site to learn more, you have a better chance of making the sale. Always remember: sales and marketing work together.

3. Conduct a review each month.
This is the time to take a look at your open and click-through data utilizing your findings to determine the areas in which you excel and areas in which you stand to improve.

4. Cool it with the calls to action.
Sure, you want to encourage your visitors to contact you for more information, but if you give them too many options, they may take their time in their decision making.

5. Be discriminating when adding recipients to your email base.
Send emails to those consumers who have already expressed interest in what you have to offer. Respect your consumers’ needs and never send them email when it’s not wanted.

6. Craft compelling subject lines.
That old saying “you never have a second chance to make a first impression” is never truer than in the development of subject lines. The subject line is the single most determining factor in whether the reader will open or simply delete the email, so make it count. Remember: iPhones will shorten messages automatically to 32 characters.

7. Create appealing content.
When creating content, be sure to customize it to your readers’ interests. To do this, compile their purchase history and previous inquiries to come up with content that makes them more likely to read what you have to say.

8. Limit the number of emails.
Sending too many emails will overwhelm your readers and turn them off, resulting in lots of deleted mail and a waste of time on both sides. However, if you don’t send enough, readers may move on to other companies for their needs. Find that delicate balance by testing frequencies and results.

You may think the reasons why email remains at the core of small business marketing are obvious, but perhaps you didn’t realize just how important this is. As a cost-effective resource, email marketing can bring in lots of positives for your business — provided you execute it well. Share your email marketing best practices with us now!

Craig Klein

Craig Klein is CEO and Founder of SalesNexus.com, a leading web based customer Craig-Headshot1relationship management (CRM) and email marketing solution for sales teams. Craig’s passion is helping businesses grow. He believes that when businesses grow, employees, customers and families lives improve and communities thrive. Craig’s the author of “Grow Sales with Emails” and several other popular e-books. He is a contributor to Small Business Today Magazine and has appeared as a featured speaker at the Digital Marketer’s Email World 2013, the TEANA 2012 Conference and many other exhibitions and conferences. Read more from Craig here. Connect with Craig – @craigklein or on LinkedIn.

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How to Build Email Drip Campaigns that Convert Sales

How to Build Sales Campaigns that Sell Ebook

When a prospect says “No”, they are often saying “No, not right now.” As a result, it is important to find a way to stay fresh in the prospect’s mind so that they will think of you when the time is right for a purchase.

Email drip campaigns are one of the best ways to stay connected with your contacts and this ebook will show a complete methodology for how best to do that.

 

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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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Micro-Marketing and Small Business Success

Micro-Marketing and Small Business Success

Micro-Marketing is a relatively new concept and best-practice usages are continuing to evolve. Bill Corbin is an early pioneer who has developed both a framework for understanding micro-marketing and a guide for putting it to work “in the trenches” of everyday sales and marketing. The result can be a game-changer for many small business or field sales teams.

Although Corbin refers to his Enfront experience, the read is valuable as general education in one of marketing’s emerging disciplines.

 

 

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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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How to Build Sales Campaigns that Sell

How to Build Sales Campaigns that Sell Ebook

Every company has something to sell. And there are usually teams of both sales and marketing resources that are tasked with trying to figure out the best ways to increase sales. The more coordinated these resources work in terms of the strategic direction and what is communicated, the more successful the organization will be as a whole.

One way to get everybody on the same page is to build and launch a sales campaign. In this ebook, we will outline some principles that can be applied to improve the effectiveness of  your sales campaigns.

 

You may Download a FREE copy. Fill in the below form and get a download link


Your Name (required)

Your Email (required)


Google


Google

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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David Still Slays Goliath in Content Marketing

With egocentric buyers ruling the buying process and behemoth corporations wooing them with great gobs of enticing content…it can make a small to mid-size provider (SMB) feel helpless. It is hard to find the secret to driving sales growth when you don’t have teams of marketing staff dedicated to attracting buyer attention.

Traditional advertising methods no longer work at all. SMB owners stay up at night trying to find what will work better. Trying to follow the example of big corporations is a good way to go bankrupt. So what can be done to win???

David and Goliath
The Biblical story of a small man using a slingshot to slay the giant seems inappropriate for this discussion. We won’t go into the things David had going for him, but clearly he had advantages that allowed him to win the battle. SMB organizations also have advantages and can quickly learn how to use them.

While a short time ago the way to succeed was about pushing harder and screaming louder, the fist fight to get attention does not work anymore. Large companies have realized that pouring loads of cash into the marketplace no longer works and have adapted to the internet-enabled buyer demands.

SMB companies generally have better products and services. They know their customers better. They really care about the way clients are served on a deeply personal level. Yet way too many of them are on a downward spiral because they have not adapted to the impact of techno-savvy buyers.

How David Wins Today
The ability to focus on a narrowly focused niche is essential for success. While big corporations are chunking down their audience to reach the enviable “highly targeted niche”, the “Davids” (aka SMB) are too often wringing their hands and have no idea how to leverage their advantages.

Small companies enjoy a level playing field when it comes to earning a buyer’s trust. The natural advantage is the fact that they are already close to their customers. When the owner of an SMB thinks of their best customers, they can remember faces and names. They know the age group, profession, hobbies, gender and many other characteristics of their “ideal client”.

Big Company Methods
Corporations use technology to gather the kind of data an SMB already knows. Company employees are hired to sit at computers to gather, analyze and massage all the numbers. They organize focus groups to get to know the customers of each narrow niche. Meetings are called to sit around a conference table and guess at the data that a savvy SMB owner knows without any effort at all.

The Future of SMB Marketing
Corporations are quickly gaining a foothold in every narrow niche out there. They have developed a techno-image of your best customers and are luring them in with content that informs, educates and gains the client’s trust. Ask any small shoe store owner what Zappo’s has done to their business. (Are there any small shoe stores left?) What happened in shoe stores will happen to your company if you let it.

Instead, you can commit to using what you know about your customer base and engage them with good content. If content marketing is a totally foreign concept to you…don’t be embarrassed…don’t get discouraged…and certainly don’t give up.

Learn how to beat the big companies. You instinctively know the hard part. I hope that you will reallocate part of your advertising budget to creating content. Please consider Kate Writes Right to help you. Our team has the skills to assist in planning ways to reach out to your customers on a deeper level than any corporation could ever do. Even with their big budgets and big data, they don’t have a chance competing with you.