The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing.
We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects?
After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers?
In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.[spacer size=”20″]
Bill Corbin is a Hoosier, a Harvard Business School graduate and a serial entrepreneur. His initial start-up success was consumer information concept, Unified Neighbors, that morphed into Angie’s List. He describes his passion as “creative, down-to-earth uses of emerging technology,” and Enfront.com is a living example. Founded in 2009, Enfront is a SaaS communication concept providing marketing support both online and on-the-street.