How to Build a Value Proposition that Generates Leads

How to Build a Value Proposition that Generates Leads

Building a value proposition can often be difficult – “What should I say that grabs the prospects attention and quickly tells them what I have to offer?”

This is tricky because there is usually so much to say. And our natural instincts usually pull us in the wrong direction leading us to talk mostly about our products and features. That is not VALUE.

This task is no longer an issue with this ebook in hand. It will provide you with a methodology that gets to the key value that you offer and than helps you to use that to build out powerful value proposition statements.


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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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