How to Build Email Drip Campaigns

When a prospect says “No”, more often than not it is more of a “No, not right now” than a “No, I will never purchase from you”. As a result, you need a way to be able to stay fresh in the prospect’s mind so that they think of you when they need to purchase what you are selling.

Email drip campaigns are a great way to do this as they will send the prospect emails over time. Not only will they help you to get the prospect to keep you in mind, but they are also a great way for you to spoon feed the prospect information over time.

This video outlines a methodology that you can use when trying to figure out how to build your email drip campaigns.


Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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