How to Ethically Steal Content (Webinar Recording)

Despite knowing that good content is perhaps the most powerful way to influence today’s internet-centric consumers, many business owners sit in front of the computer with no idea how to create content. This webinar will change all of that.

Attend this webinar and you will:
• Learn how to develop original content using what other people have written.
• Feel inspired to dig into your vast knowledge base to create content your prospects can use.
• Experience high confidence with a supply of good ideas.
• Never be stuck – trying to figure out what to write again.


No professional athlete or performer has reached success without learning from the performance of others. Creating written content is no different.



About Presenter

After decades as a sales professional in several industries, Kate now uses the power of words to professionally ghostwrite for small to mid-size companies.  Kate has always been accused of being a “word-smith” during her sales career.  She wrote articles for several blogs, state and national trade magazines, newspaper columns and has been published in five collaborative books in the Top Coaches Share series.

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Today’s internet-empowered buyers want to control the entire buying process.  With buyers enabled to control the buying process, the science of copywriting has moved from advertising and marketing into the world of all business content.  The value of good written content is easily tracked in the CRM dashboards of companies who reach out to these new buyers.  While an average writer may cost a company time and money, a highly skilled writer is a source of revenue.    The science of copywriting yields proven results as shown in digital metrics every day.


Kate began training as a copywriter in 2002 with a correspondence course (Yes, long before the digital age of training) offered by the American Writers & Artists, Inc.  Hands-on training from AWAI included live Boot Camps, seminars and many webinars.  Her mentors include Michael Masterson, Dan Kennedy, Lorrie Morgan Ferrero, Michael Fortin and others direct response marketers.  She uses her copywriting training to serve successful companies.  She also trains writers how to create good digital content.  You can reach out to Kate by email or telephone (936) 441-1314(936) 441-1314.

Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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