The Cold Calling Equation (Preview Version)

The Cold Calling Equation – PROBLEM SOLVED

Cold calling is tough. But it does not need to be so difficult. This book will break down all of the key concepts that you need to know to not only make cold calling easier, but you will actually hate it less by being less frustrated.

You will learn:

  • How to grab the prospect’s attention
  • How to get around objections
  • How to deal with difficult gatekeepers
  • How to find prospect pain to generate more leads
  • How to effectively qualify a prospect
  • And more….


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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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