How to Use Content Marketing to Generate Leads

How to Use Content Marketing to Generate Leads

Marketing today is all about content. It is no longer acceptable to talk about your product and the great things that it does. Now you need to provide content around what your products do, the industry you are in, the challenges that your prospects have, and more.

In this training video, we will show you exactly how to identify what content you need to produce in order to consistently generate leads. We will also show you how to use that content to get the leads coming in as well.



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Michael Halper

Michael Halper, founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED, is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.

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