Micro-Marketing and Small Business Success
Micro-Marketing is a relatively new concept and best-practice usages are continuing to evolve. Bill Corbin is an early pioneer who has developed both a framework for understanding micro-marketing and a guide for putting it to work “in the trenches” of everyday sales and marketing. The result can be a game-changer for many small business or field sales teams.
Although Corbin refers to his Enfront experience, the read is valuable as general education in one of marketing’s emerging disciplines.
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