The Sales Growth Hub welcomes Forest Cassidy, founder and CEO of Leadferret.com, who will discuss a very high-level strategy for how you should think about social media and use it to prepare for the future, not just capitalize on the present.
Whether you have fully bought into it or not, social media is here to stay. And throughout the social networks lies extremely valuable data. Are you capturing this data and leveraging it in your sales and marketing efforts? If you don’t know, this is one webinar you cannot afford to miss.
Forest Cassidy is the CEO and Co-Founder of LeadFerret.com and has built numerous companies in the B2B data space over the past 12+ years. In 2002 Forest helped change the industry forever when he launched ProspectDB and started compiling the earliest known B2B emails lists that could be purchased. At that time marketers could only rent email lists, but ProspectDB pioneered this new space and remains a leader in the industry 12 years later. Forest graduated with a degree in economics from Pepperdine University in 1998 and speaks regularly on B2B sales and marketing topics.