The Importance of a Social Media Presence

It’s no secret that social media can be a powerful tool when building a new business or fostering growth in an established one.  In today’s world of smart phones and tablets, a majority of consumers engage in online research before making purchases. What does this mean for your business? It means that a solid online presence is a must if you want to attract new leads and convert them into loyal clients…and one of the best ways to do this is through social media. Here are some of the specific reasons a social media marketing strategy matters.

 

Personalization
When your business has active social media engagement, you are able to personalize the experience for your followers/fans. This shows them that you are never too big to hear them out and respond, or too busy to attend to a special request. It also means that these followers/fans feel like a part of your team, which increases the likelihood that they come to you when a relevant purchasing need arises.

Personality
Your social media presence also helps with your company branding. It gives your business a personality, a voice, and a unique tone that can separate you from the competition. Creating a strategy for how you want to be seen by users is crucial at the outset. Then, you can design your content and posting to reflect the personality you want portrayed.

Proliferation
All of this leads to proliferation of your brand’s name. Social media has the power to reach so many people, and by harnessing it with interesting posts and content that matters to your audience, your name will spread like wildfire. One person shares a post, 3 people retweet it, or hundreds +1 the content, and soon you’re business is in front of thousands. So take the time to invest in a social media marketing strategy.

 

Go to https://social-mojo.com/ to see how we can help, or give us a call anytime at (888) 978-5339(888) 978-5339.

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